PENGARUH PROMOSI DAN MINAT BELI JILBAB TERHADAP PENGGUNAAN APLIKASI TIKTOK SHOP PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM TAHUN ANGKATAN 2020 UIN RADEN FATAH PALEMBANG
DOI:
https://doi.org/10.2896/asyafina.v2i1.30Keywords:
Tiktok Shop, Interested in buying a headscarft, PromotionAbstract
The TikTok application is widely used for creativity to business by the public. Because of the large number of
TikTok users, the TikTok Shop feature was created to attract buyers, especially students, by doing promotions.
One of the products that can be purchased on TikTok Shop is the hijab. This study aims to find out whether there
is an influence of promotion and buying interest on the use of TikTok Shop in students of the Faculty of Economics
and Islamic Business specifically for the class of 2020. This research was conducted on active students of the
Faculty of Economics and Islamic Business in the class of 2020 UIN Raden Fatah Palembang. The type of research
used quantitative research, where this research is based on findings achieved using statistical data collection. So
that the data used comes from giving a questionnaire of 250 samples that meet the creteria. From the results of
research on the t test, it shows that promotion and interest in buying hijab partially has a significant positive effect
on the use of Tiktok Shop. In the F test, promotion and interest in buying hijab simultaneously had a significant
positive effect on the use of TikTok Shop.
References
Arianti,Widyaningsih Putri.”Pengaruh Harga dan lokasi terhadap Kepuasan Pelanggan.”Manajemen
Sumber Daya Manusia, Vol.IX,No. 1 (2002)
Purwanto. Teknik Penyusunan Instrumen Uji Validasi dan Rehabilitasi Penelitian Ekonomi Syariah.
Purworejo: StaiaPress,2018
Fanani, Ivan M.Pd., MT.; Romlah, Siti M.Ag;. (2021). ANALISIS DATA KUANTITATIF DENGAN
PROGRAM IBM SPSS STATISTIC 20.0. Yogyakarta: CV BUDI UTAMA.
Rangkuti , F. (2009). STRATEGI PROMOSI YANG KREATIF DAN ANALISIS KASUS IBM. Jakarta:
PT Gramedia Pustaka Utama.
Nainggolan,Nora Pitri“ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI
KONSUMEN DALAM MEMBELI RUMAH DI KOTA BATAM.” Journal of Accounting &
Management Innovation, Vol.2 No.2, (2018)
Elysa Novela, Lailatul Maghfiroh dan Winda Apriyanti, Pengaruh Promosi dan Minat Beli Jilbab terhadap penggunaan
aplikasi TikTok Shop pada mahasiwa Fakultas Ekonomi dan Bisnis Islam tahun angkatan 2020 Uin Raden Fatah
Palembang 13
Tusanputri,Alyasinta Viela, Amron. “Pengaruh iklan dan program gratis ongkir terhadap keputusan
pembelian pada platform e-commerce tiktok shop.” FORUM EKONOMI, Vol. 23 No.4, (2021)
Ahmad, Siti Hadidjah, Tineke Wolok, Zulfia K Abdussamad. “PENGARUH SHOPPING LIFESTYLE
DAN PROMOSI PRODUK SKIN CARE TERHADAP IMPULSE BUYING MELALUI
MEDIA TIKTOK SHOP.” Manajemen dan Bisnis, Vol 5, No 2 (2022)
Nayoan, Aldwin. 2021, Apa itu E-commerce. Diakses pada 29 November 2022.
http://www.niagahoster.co.id/blog/apa-ecommerce/?amp.
Riadi, Muchlisin. 2018, Aspek, Jenis, Tahapan dan Faktor yang Mempengaruhi Minat Beli. Diakses
pada 29 Novemver 2022. http://www.Kajianpustaka.com/2018/12/aspek-jenis-tahapan-danfaktor-yang-mempengaruhi-minat-beli.html?m=1
Murjiati,Wahyu. Pengaruh Iklan dan Aplikasi TikTok Terhadap Minat Beli Mahasiswa Manajemen
Bisnis Syariah IAIN Palopo. Skripsi, IAIN Palopo, 2021
Mokodompit, Hana Yoflike. S. L. H. V. Joyce Lapian, Ferdy Roring. “PENGARUH ONLINE
CUSTOMER RATING, SISTEM PEMBAYARAN CASH ON DELIVERY DAN ONLINE
CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP.”
EMBA, Vol. 10 No. 3 (2022)
Tulhusnah, Lusiana, Siti Soeliha, Sariyanti. “PENGARUH HARGA DAN PROMOSI ONLINE
MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI
SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DISITUBONDO.”
Jurnal Mahasiswa Entrepreneur (JME), Vol. 1, No. 9, (2022)
Aninsi, Niken. 2021, “Cara Belanja dan Jualan di TikTok Shop Banyak Tawarkan Promo Menarik.”
Diakses pada 29 November 2022. http://katadata.co.id/amp/intan/digital/614b7874ced/carabelanja-dan-jualan-di-tiktok-shop-banyak-tawarkan-promo-menarik
Oktriwina, Alifia Seftin. 2022. “ TikTok Shop: Apa Itu, Cara Pakai,Tips Jualan dan Cara Pakai.”
Diakses Pada 29 November 2022. http://glints.com/id/lowongan/tiktok-shop-adalah/#bagaimanacara-menggunakan-tiktok-shop
Dhaefina, zahrah. Merza Nur AR. Dkk. Pengaruh celebrity endorsement,brand iamge,dan testimony
terhadap minat beli konsumen produk mie instan lemonilo pada media social instagram. Jurnal
manajemen, Vol.7 No.1 (2001) : 44
Downloads
Published
How to Cite
License
Copyright (c) 2023 Asyafina Journal: Jurnal Akademi Pesantren
This work is licensed under a Creative Commons Attribution 4.0 International License.